Cultural and Generational Differences in Predicting Green Consumption: A Mediated Moderation Model

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dc.authoridEti, Hasan Selcuk/0000-0002-3792-697X
dc.contributor.authorEti, Hasan Selcuk
dc.date.accessioned2024-10-29T17:58:57Z
dc.date.available2024-10-29T17:58:57Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThis study aimed to examine the effects of the antecedents of the theory of planned behaviour and environmental concern on green purchase intention. It also examines the mediating role of attitude and the moderating roles of generation and culture in these relationships. Using an online survey, the study collected primary data from 446 international students at Tekirdag Namik Kemal University. As a result of structural equation modelling, it was determined that attitude, subjective norms, perceived behavioural control and environmental concern increased green purchase intention. In addition, it was determined that attitude partially mediated the relationship between environmental concern and green purchase intention and that this relationship was stronger in Western culture.
dc.identifier.doi10.17233/sosyoekonomi.2024.01.01
dc.identifier.endpage30
dc.identifier.issn1305-5577
dc.identifier.issue59en_US
dc.identifier.scopus2-s2.0-85192006762
dc.identifier.scopusqualityN/A
dc.identifier.startpage11
dc.identifier.trdizinid1224188
dc.identifier.urihttps://doi.org/10.17233/sosyoekonomi.2024.01.01
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1224188
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14568
dc.identifier.volume32
dc.identifier.wosWOS:001157869400005
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherSosyoekonomi Soc
dc.relation.ispartofSosyoekonomi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectGreen Consumption
dc.subjectEnvironmental Problems
dc.subjectTheory of Planned Behaviour
dc.subjectMediated Moderation Model
dc.titleCultural and Generational Differences in Predicting Green Consumption: A Mediated Moderation Model
dc.title.alternativeCultural and Generational Differences in Predicting Green Consumption: A Mediated Moderation Model
dc.typeArticle

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