Cultural and Generational Differences in Predicting Green Consumption: A Mediated Moderation Model
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Sosyoekonomi Soc
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study aimed to examine the effects of the antecedents of the theory of planned behaviour and environmental concern on green purchase intention. It also examines the mediating role of attitude and the moderating roles of generation and culture in these relationships. Using an online survey, the study collected primary data from 446 international students at Tekirdag Namik Kemal University. As a result of structural equation modelling, it was determined that attitude, subjective norms, perceived behavioural control and environmental concern increased green purchase intention. In addition, it was determined that attitude partially mediated the relationship between environmental concern and green purchase intention and that this relationship was stronger in Western culture.
Açıklama
Anahtar Kelimeler
Green Consumption, Environmental Problems, Theory of Planned Behaviour, Mediated Moderation Model
Kaynak
Sosyoekonomi
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
32
Sayı
59
