The Firms' Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector

Basit Öğe Kaydı
dc.authorscopusid37108319600
dc.authorscopusid6507160178
dc.authorscopusid23489188700
dc.authorwosidAzabagaoglu, Mecit Omer/ABA-3392-2020
dc.contributor.authorOraman, Yasemin
dc.contributor.authorAzabağaoğlu, Mecit Ömer
dc.contributor.authorİnan, İsmail Hakkı
dc.date.accessioned2022-05-11T14:45:10Z
dc.date.available2022-05-11T14:45:10Z
dc.date.issued2011
dc.departmentFakülteler, Ziraat Fakültesi, Tarım Ekonomisi Bölümü
dc.description7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE
dc.description.abstractThis study analyzes the ABC the food industry in Fast-Moving Consumer Goods (FMCG) sector in Turkey by the Michael Porter's Five Forces Analysis. In this study Michael Porter's Five Forces Model adapted for the food industry. The analysis can provide insight into both enterprise online and offline competitive environments. As a result of this paper, the threat of new entrants into the FMCG is low because it requires huge capital investments in order to be competitive and to establish a brand name. In developing international strategy, the business marketer must first assess the globalization potential of the industry. It is driven by market economics, environmental and competitive conditions.
dc.identifier.doi10.1016/j.sbspro.2011.09.021
dc.identifier.issn1877-0428
dc.identifier.scopus2-s2.0-81055140866
dc.identifier.scopusqualityN/A
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2011.09.021
dc.identifier.urihttps://hdl.handle.net/20.500.11776/9949
dc.identifier.volume24
dc.identifier.wosWOS:000299617400016
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorOraman, Yasemin
dc.institutionauthorAzabağaoğlu, Mecit Ömer
dc.institutionauthorİnan, İsmail Hakkı
dc.language.isoen
dc.publisherElsevier Science Bv
dc.relation.ispartofProceedings of 7th International Strategic Management Conference
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectGlobalization
dc.subjectFood Industry
dc.subjectFMCG Sector
dc.subjectMichael Porter's Five Forces Analysis
dc.subjectCompetition
dc.subjectInternationalization Process
dc.subjectModel
dc.titleThe Firms' Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector
dc.typeConference Object

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
9949.pdf
Boyut:
1.18 MB
Biçim:
Adobe Portable Document Format
Açıklama:
Tam Metin / Full Text
İndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu
Ziraat Fakültesi Koleksiyonu