The Firms' Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector
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Dosyalar
Tarih
2011
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Bv
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study analyzes the ABC the food industry in Fast-Moving Consumer Goods (FMCG) sector in Turkey by the Michael Porter's Five Forces Analysis. In this study Michael Porter's Five Forces Model adapted for the food industry. The analysis can provide insight into both enterprise online and offline competitive environments. As a result of this paper, the threat of new entrants into the FMCG is low because it requires huge capital investments in order to be competitive and to establish a brand name. In developing international strategy, the business marketer must first assess the globalization potential of the industry. It is driven by market economics, environmental and competitive conditions.
Açıklama
7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE
Anahtar Kelimeler
Globalization, Food Industry, FMCG Sector, Michael Porter's Five Forces Analysis, Competition, Internationalization Process, Model
Kaynak
Proceedings of 7th International Strategic Management Conference
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
24
