Nudge theory on intrapreneurship: a conceptual view

dc.contributor.authorOzturk, Alperen
dc.contributor.authorArun, Korhan
dc.date.accessioned2024-10-29T17:58:42Z
dc.date.available2024-10-29T17:58:42Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractPurpose - This study aims to discuss appropriate individual, organizational and macroleveled conditions when it is desired to foster intrapreneurship with nudge techniques. Design/methodology/approach - Conceptual paper. Findings - This paper aims to provide theoretical framework on the relationship between nudges approach and intrapreneurship and offer measurable propositions at different level of analysis for future research. Originality/value - At the individual level it is theorized that nudges techniques on intrapreneurship will work when: agents are aware of being nudged, choice architect is a well-recognized leader, perception of meaningful work is high and agents had former experience about being nudged. At the organizational level it is claimed that the number, type and frequency of nudges plays the prominent role. Lastly, at the macrolevel it is postulated that cultural adjustments, providing education and forming networks sets the ground for pushing masses to intrapreneurial activities via nudges.
dc.identifier.doi10.1108/JEEE-09-2023-0355
dc.identifier.issn2053-4604
dc.identifier.issn2053-4612
dc.identifier.scopus2-s2.0-85193628977
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1108/JEEE-09-2023-0355
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14460
dc.identifier.wosWOS:001227091400001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofJournal of Entrepreneurship in Emerging Economies
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectIntrapreneurship
dc.subjectNudge theory
dc.subjectChoice architecture
dc.subjectDecision-making
dc.subjectCorporate entrepreneurship
dc.titleNudge theory on intrapreneurship: a conceptual view
dc.typeArticle

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