Nudge theory on intrapreneurship: a conceptual view
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Emerald Group Publishing Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Purpose - This study aims to discuss appropriate individual, organizational and macroleveled conditions when it is desired to foster intrapreneurship with nudge techniques. Design/methodology/approach - Conceptual paper. Findings - This paper aims to provide theoretical framework on the relationship between nudges approach and intrapreneurship and offer measurable propositions at different level of analysis for future research. Originality/value - At the individual level it is theorized that nudges techniques on intrapreneurship will work when: agents are aware of being nudged, choice architect is a well-recognized leader, perception of meaningful work is high and agents had former experience about being nudged. At the organizational level it is claimed that the number, type and frequency of nudges plays the prominent role. Lastly, at the macrolevel it is postulated that cultural adjustments, providing education and forming networks sets the ground for pushing masses to intrapreneurial activities via nudges.
Açıklama
Anahtar Kelimeler
Intrapreneurship, Nudge theory, Choice architecture, Decision-making, Corporate entrepreneurship
Kaynak
Journal of Entrepreneurship in Emerging Economies
WoS Q Değeri
N/A
Scopus Q Değeri
Q1
