Analysis of Customer Expectations after the Recession: Case of Food Sector

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dc.authorscopusid6507160178
dc.authorscopusid37108319600
dc.authorwosidAzabagaoglu, Mecit Omer/ABA-3392-2020
dc.contributor.authorAzabağaoğlu, Mecit Ömer
dc.contributor.authorOraman, Yasemin
dc.date.accessioned2022-05-11T14:45:09Z
dc.date.available2022-05-11T14:45:09Z
dc.date.issued2011
dc.departmentFakülteler, Ziraat Fakültesi, Tarım Ekonomisi Bölümü
dc.description7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE
dc.description.abstractThe main object of this paper was analyzing consumer expectation of food sector after the 2008 world economic crisis. Consumer expectations were evaluate using the theory of reasoned behavior. Consumer attitude towards particular food products were analyzed with respect to product features, effect of the reference group, past behavior and behavioral intention variables. Variables which influencing consumers' purchase intention test with GLM model. Original data of the study collected from three provinces, in Istanbul, Ankara and Izmir, from 417 face to face interviews with consumers. The research model for the study indicate that respondent's attitude toward the particular food product had influence on their purchase intention. With other variables in the model, price was not statistically significant as a determinant of purchase intention. After the 2008 global economic crisis, surveys on food shopping behavior indicates consumer tend to decrease food expenditure, prefer cheaper brands and cheaper retailers. In contrast, our research outcomes show that consumer attitudes turn to normal as before 2008. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference
dc.identifier.doi10.1016/j.sbspro.2011.09.008
dc.identifier.issn1877-0428
dc.identifier.scopus2-s2.0-81055144786
dc.identifier.scopusqualityN/A
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2011.09.008
dc.identifier.urihttps://hdl.handle.net/20.500.11776/9942
dc.identifier.volume24
dc.identifier.wosWOS:000299617400020
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorAzabağaoğlu, Mecit Ömer
dc.institutionauthorOraman, Yasemin
dc.language.isoen
dc.publisherElsevier Science Bv
dc.relation.ispartofProceedings of 7th International Strategic Management Conference
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectcustomer expectation
dc.subjectpurchase habit
dc.subjectfood
dc.subjectreasoned action
dc.subjectGLM analysis
dc.subjectPlanned Behavior
dc.subjectReasoned Action
dc.subjectCrisis
dc.subjectIntention
dc.titleAnalysis of Customer Expectations after the Recession: Case of Food Sector
dc.typeConference Object

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