The effect of environmental competitiveness, customer and competitor orientation on export performance

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dc.contributor.authorArun, Korhan
dc.contributor.authorOzmutlu, Saniye Yildirim
dc.date.accessioned2024-10-29T17:58:42Z
dc.date.available2024-10-29T17:58:42Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractPurposeCustomer orientation (CO) means meeting customers' needs better than competitors. Competitor orientation means using and acting upon the knowledge of competitors. Thus, the main aim of this study is to analyze the effects of environmental competitiveness on export performance by examining the moderating roles of these variables. Design/methodology/approachBased on data from 5,000 firms from a survey run in 2021 in Turkey facilitated by the Chamber of Commerce, the authors tested their hypotheses using partial least squares structural equation modeling and correlation analysis. FindingsThe results show that competitor orientation positively affects the relationship between a competitive environment and export performance. However, the authors do not find evidence of a significant effect on CO. Practical implicationsService sector managers should sacrifice customers to gain export market share in favor of superiority with competitors. Originality/valuePrior research has yet to emphasize the importance of competition intensity in export performance for service-logistics firms. However, the environmental competitiveness-performance relationship is better explained with the help of these test results and the two additional moderators suggested in this work. Moreover, the export performance indicators were gathered from an independent source.
dc.identifier.doi10.1108/JBIM-01-2022-0019
dc.identifier.endpage160
dc.identifier.issn0885-8624
dc.identifier.issn2052-1189
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85164370826
dc.identifier.scopusqualityQ1
dc.identifier.startpage142
dc.identifier.urihttps://doi.org/10.1108/JBIM-01-2022-0019
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14459
dc.identifier.volume39
dc.identifier.wosWOS:001018202900001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofJournal of Business & Industrial Marketing
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectEnvironmental competitiveness
dc.subjectCustomer orientation
dc.subjectCompetitor orientation
dc.subjectExport performance
dc.subjectService firms
dc.subjectModerator effects
dc.titleThe effect of environmental competitiveness, customer and competitor orientation on export performance
dc.typeArticle

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