The effect of environmental competitiveness, customer and competitor orientation on export performance
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Emerald Group Publishing Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
PurposeCustomer orientation (CO) means meeting customers' needs better than competitors. Competitor orientation means using and acting upon the knowledge of competitors. Thus, the main aim of this study is to analyze the effects of environmental competitiveness on export performance by examining the moderating roles of these variables. Design/methodology/approachBased on data from 5,000 firms from a survey run in 2021 in Turkey facilitated by the Chamber of Commerce, the authors tested their hypotheses using partial least squares structural equation modeling and correlation analysis. FindingsThe results show that competitor orientation positively affects the relationship between a competitive environment and export performance. However, the authors do not find evidence of a significant effect on CO. Practical implicationsService sector managers should sacrifice customers to gain export market share in favor of superiority with competitors. Originality/valuePrior research has yet to emphasize the importance of competition intensity in export performance for service-logistics firms. However, the environmental competitiveness-performance relationship is better explained with the help of these test results and the two additional moderators suggested in this work. Moreover, the export performance indicators were gathered from an independent source.
Açıklama
Anahtar Kelimeler
Environmental competitiveness, Customer orientation, Competitor orientation, Export performance, Service firms, Moderator effects
Kaynak
Journal of Business & Industrial Marketing
WoS Q Değeri
Q2
Scopus Q Değeri
Q1
Cilt
39
Sayı
2
