The Rising Aesthetic Concern with Digitalization: Qualitative Evidences from Turkey
Küçük Resim Yok
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Science and Business Media Deutschland GmbH
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The twenty-first century has transformed individuals’ perceptions and behaviors by providing higher connection with digital technology. Especially, it has been observed that the digital transformation in business and government models has accelerated during the Covid-19 pandemic. On the other hand, the fact that spending more time on digital platforms as socializing has created new concerns on physical appearance and visual perceptions. While activities such as taking selfie, photo sharing, and content sharing are increasing, aesthetic concern is increasing, too. This study aims to explore the link between digitalization and aesthetic concern by using qualitative research methodology. Firstly, this study will give a literature review and then selected Turkish cases will be analyzed by using descriptive content analysis. Thus, it is thought to give a brief framework explaining how digitalization and social media influence aesthetic concern and the desire for aesthetic surgery as a result. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
Açıklama
Anahtar Kelimeler
Aesthetic concern, Aesthetic market, Aesthetic surgery, Digitalization, Fake news, Plastic surgery, Social media, Fake detection, Surgery, Digital technologies, Digitalization, Esthetic concern, Esthetic market, Esthetic surgery, Fake news, Individual behavior, Individual's perception, Plastic surgery, Social media, Social networking (online)
Kaynak
Lecture Notes on Data Engineering and Communications Technologies
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
128
