Internet shopping behavior of Turkish customers: Comparison of two competing models

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dc.authorscopusid37666129500
dc.contributor.authorTuran, Aykut Hamit
dc.date.accessioned2022-05-11T14:33:36Z
dc.date.available2022-05-11T14:33:36Z
dc.date.issued2012
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.description.abstractIn this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals' online shopping behavior in a developing country context. In this study, two widely used socio-psychology based theories, the extended version of Technology Acceptance Model (e-TAM) and Theory of Planned Behavior (TPB), have been tested in Internet shopping context and the results are compared for a Turkish sample. The results have revealed significant theoretical relationships for all of the proposed paths in both theories, yet the Theory of Planned Behavior presented better fit indices and proven to be a more detailed explanatory framework. © 2012 Universidad de Talca - Chile.
dc.identifier.doi10.4067/S0718-18762012000100007
dc.identifier.endpage93
dc.identifier.issn0718-1876
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-84859940326
dc.identifier.scopusqualityQ1
dc.identifier.startpage77
dc.identifier.urihttps://doi.org/10.4067/S0718-18762012000100007
dc.identifier.urihttps://hdl.handle.net/20.500.11776/7829
dc.identifier.volume7
dc.indekslendigikaynakScopus
dc.institutionauthorTuran, Aykut Hamit
dc.language.isoen
dc.relation.ispartofJournal of Theoretical and Applied Electronic Commerce Research
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectComparison of theories
dc.subjectExtended technology acceptance model
dc.subjectStructural equation modeling
dc.subjectTheory of planned behavior
dc.subjectTurkey
dc.titleInternet shopping behavior of Turkish customers: Comparison of two competing models
dc.typeArticle

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