Chemical Composition of Vegetables Oils the Usage of Analytic Hierarchy Process Technique in Preference of Consumer Vegetable Oils Buying

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dc.authorid0000-0002-4277-2127
dc.authorscopusid6505639565
dc.authorscopusid12786048300
dc.authorscopusid26429773300
dc.authorscopusid26429045500
dc.authorwosidGEÇGEL, ÜNAL/AAC-9487-2019
dc.authorwosidlorcu, fatma/AAG-1402-2019
dc.contributor.authorGaytancıoğlu, Okan
dc.contributor.authorGecgel, Unal
dc.contributor.authorLorcu, Fatma
dc.contributor.authorMakasçı Afacan, Ayşe
dc.date.accessioned2022-05-11T14:45:08Z
dc.date.available2022-05-11T14:45:08Z
dc.date.issued2009
dc.departmentFakülteler, Ziraat Fakültesi, Tarım Ekonomisi Bölümü
dc.description.abstractIn this research consumer preferences for refined oils marketed in Turkey are analyzed with respect to their characteristics. This analysis is also made according to physical characteristics such as view, odour and packaging as well as chemical characteristics such as. quantity of oleic acid, amount of energy, composition values of oil acids. According to the research findings obtained from consumers, although the most important factor for purchasing is sale price, but it is understood that odour and the quantity of trans and cis oleic acid affects consumer preferences to an important extent, Analytic hierarchy process, a technique for decision making when evaluating customer preferences, is used. The analytic hierarchy process is a useful decision methodology that can be applied in vegetables oil preferences as well as in consumer. In this research, an evaluation is made of 5 oil breed by using the analytic hierarchy process according to criteria determined by 600 consumer.
dc.identifier.endpage3226
dc.identifier.issn0970-7077
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-63849093636
dc.identifier.scopusqualityQ4
dc.identifier.startpage3219
dc.identifier.urihttps://hdl.handle.net/20.500.11776/9930
dc.identifier.volume21
dc.identifier.wosWOS:000264759100097
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorGaytancıoğlu, Okan
dc.institutionauthorGeçgel, Ünal
dc.institutionauthorLorcu, Fatma
dc.institutionauthorAfacan, Ayşe
dc.language.isoen
dc.publisherAsian Journal Of Chemistry
dc.relation.ispartofAsian Journal of Chemistry
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectAnalytic hierarchy process
dc.subjectOleic acid
dc.subjectMonounsaturated
dc.subjectConsumer preference
dc.subjectDecision making
dc.titleChemical Composition of Vegetables Oils the Usage of Analytic Hierarchy Process Technique in Preference of Consumer Vegetable Oils Buying
dc.typeArticle

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