A SCALE DEVELOPMENT STUDY FOR PREFERENCES OF LOCAL FAST-FOOD RESTAURANT

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dc.contributor.authorSelvi, Murat Selim
dc.contributor.authorKayapınar, Özgür
dc.contributor.authorKasap, Beste Burcu
dc.contributor.authorPajo, Aykut
dc.date.accessioned2023-04-20T08:08:32Z
dc.date.available2023-04-20T08:08:32Z
dc.date.issued2022
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.description.abstractThis research aims to develop an attitude scale towards preferences of Local Fast- Food (LFF) restaurants. 705 valid questionnaires were used randomly divided into two. At first, Parallel Analysis test and Explanatory Factor Analysis (EFA) were applied to the primary data set (n1=350). 11 items with communalities values less than 0.50 and without factor load were ejected from the scale. The remaining 10 items in the scale were grouped under four factors. The number of dimensions was investigated with the Parallel Analysis method, and the number of dimensions was verified by testing with EFA. These dimensions are “menu”, “service”, “locality” and “portion”. Secondly, Confirmatory Factor Analysis (CFA) was applied to the secondary data set (n2=355). Because the t value of the variables is greater than ±1.96, it was determined that all factors are explained by the relevant variables. Finally, as for that, to determine the measurement invariance, the models were compared by performing configural, metric-weak, scale, solid, and partial invariance analysis with CFA. Negative items should be reverse coded in the analysis. It can be stated that the factorization of these 10 statements ensures reliability and validity and can be used in future research.
dc.identifier.endpage834
dc.identifier.issn2547-9601
dc.identifier.issue3en_US
dc.identifier.startpage803
dc.identifier.trdizinid1126882
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1126882
dc.identifier.urihttps://hdl.handle.net/20.500.11776/11324
dc.identifier.volume15
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorSelvi, Murat Selim
dc.language.isoen
dc.relation.ispartofPazarlama ve Pazarlama Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectLocal fast-food
dc.subjectrestaurant choice
dc.subjectscale development
dc.subjectconsumer attitudes
dc.titleA SCALE DEVELOPMENT STUDY FOR PREFERENCES OF LOCAL FAST-FOOD RESTAURANT
dc.typeArticle

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