An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
| dc.authorscopusid | 37057195800 | |
| dc.authorscopusid | 37058172000 | |
| dc.contributor.author | Akar, Erkan | |
| dc.contributor.author | Topçu, Birol | |
| dc.date.accessioned | 2022-05-11T14:41:19Z | |
| dc.date.available | 2022-05-11T14:41:19Z | |
| dc.date.issued | 2011 | |
| dc.department | Fakülteler, Tıp Fakültesi, Temel Tıp Bilimleri Bölümü, Biyoistatistik Ana Bilim Dalı | |
| dc.description.abstract | Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and/or tools for marketers. This study aims to specify the factors affecting consumers' attitudes toward marketing with social media. Given this context, a 7-factor, consumer-based attitude scale that contains 32 items was developed, and a questionnaire was completed by undergraduate students between the ages of 18 and 24. Frequencies, t-test, ANOVA, factor analysis, and regression analysis were used for data analysis. In the end, six factors were found to affect consumers' attitudes toward marketing with social media. | |
| dc.identifier.doi | 10.1080/15332861.2011.558456 | |
| dc.identifier.endpage | 67 | |
| dc.identifier.issn | 1533-2861 | |
| dc.identifier.issn | 1533-287X | |
| dc.identifier.issue | 1 | en_US |
| dc.identifier.scopus | 2-s2.0-79953149277 | |
| dc.identifier.scopusquality | Q1 | |
| dc.identifier.startpage | 35 | |
| dc.identifier.uri | https://doi.org/10.1080/15332861.2011.558456 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11776/9147 | |
| dc.identifier.volume | 10 | |
| dc.identifier.wos | WOS:000212300700003 | |
| dc.identifier.wosquality | N/A | |
| dc.indekslendigikaynak | Web of Science | |
| dc.indekslendigikaynak | Scopus | |
| dc.institutionauthor | Topçu, Birol | |
| dc.language.iso | en | |
| dc.publisher | Routledge Journals, Taylor & Francis Ltd | |
| dc.relation.ispartof | Journal of Internet Commerce | |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.subject | consumer attitudes | |
| dc.subject | social media | |
| dc.subject | social media marketing | |
| dc.subject | social Web | |
| dc.subject | Word-Of-Mouth | |
| dc.subject | Gender-Differences | |
| dc.subject | Online | |
| dc.subject | Internet | |
| dc.subject | Software | |
| dc.subject | Element | |
| dc.title | An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing | |
| dc.type | Article |
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