EVALUATION OF SENSORY MARKETING IN COFFEE SHOPS FROM AN EXPERIENTIAL VALUE PERSPECTIVE AMONG UNIVERSITY STUDENTS

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dc.contributor.authorEti, Hasan Selçuk
dc.date.accessioned2024-10-29T17:50:10Z
dc.date.available2024-10-29T17:50:10Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThis research aimed to examine the effect of sensory marketing in coffee shops on experiential value among university students. The research was conducted in the relational screening model. The sample of the research consisted of a total of 388 volunteer participants selected by convenience sampling method among university students in Turkey. In the research, primary data was collected using a demographic information form, Sensory Marketing Scale and Experiential Value Scale. SPSS was used in the analyzes carried out in the research. Regression analyzes were conducted to test the research hypotheses. As a result of the research, it was determined that sensory marketing had a positive and significant effect on experiential value. In the analysis of the sub-dimensions, it was determined that all dimensions of sensory marketing had positive and significant effects on experiential value.As a conclusion, sensory marketing contributes to experiential value both in general and in all its dimensions.
dc.identifier.doi10.20304/humanitas.1383225
dc.identifier.endpage211
dc.identifier.issn2147-088X
dc.identifier.issue23en_US
dc.identifier.startpage195
dc.identifier.trdizinid1229195
dc.identifier.urihttps://doi.org/10.20304/humanitas.1383225
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1229195
dc.identifier.urihttps://hdl.handle.net/20.500.11776/12843
dc.identifier.volume12
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofHumanitas - Uluslararası Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectExperiential marketing
dc.subjectsensory marketing
dc.subjectconsumer experience
dc.subjectexperiential value
dc.titleEVALUATION OF SENSORY MARKETING IN COFFEE SHOPS FROM AN EXPERIENTIAL VALUE PERSPECTIVE AMONG UNIVERSITY STUDENTS
dc.typeArticle

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