HOW DOES VISUAL SYMMETRY BECOME A MARKETING STRATEGY?

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dc.authorscopusid56844793300
dc.authorscopusid36543735900
dc.authorscopusid56625634400
dc.contributor.authorYıldırım, Seda
dc.contributor.authorBostancı, Seda Hilmiye
dc.contributor.authorErdoğan, S.
dc.date.accessioned2023-05-06T17:19:33Z
dc.date.available2023-05-06T17:19:33Z
dc.date.issued2022
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, Siyaset Bilimi ve Kamu Yönetimi Bölümü
dc.description.abstractSymmetry is closely related to the concept of aesthetics. While aesthetics was defined as a visual value that stimulated good feelings in the past; nowadays, it is mentioned as the aesthetics of works of art or designs that make a striking difference and have communication value. Similarly, although symmetry makes a product or work of art more admirable or preferable, asymmetry can also contribute to attracting attention and adding originality to product design. Thus, symmetry and asymmetry can create a competitive edge for the designed product. This study aims to investigate how visual symmetry is used as a marketing strategy. It is noticeable that visual symmetry is used in terms of brand, visual design and logo design in terms of marketing. It is noticeable that asymmetrical designs can be an effective strategy in marketing as well as designs with a strong symmetry effect. Thus, the decisions related to the effect of symmetry in product and logo design are a controversial issue among marketing strategies. A systematic review method is used in this study. As a result of the study, it was concluded that symmetry can make a difference in the perception of customers. © 2022, Symmetrion. All rights reserved.
dc.identifier.doi10.26830/symmetry_2022_4_375
dc.identifier.endpage385
dc.identifier.issn0865-4824
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85146184451
dc.identifier.scopusqualityQ1
dc.identifier.startpage375
dc.identifier.urihttps://doi.org/10.26830/symmetry_2022_4_375
dc.identifier.urihttps://hdl.handle.net/20.500.11776/11843
dc.identifier.volume33
dc.identifier.wosWOS:001068713100005
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorYıldırım, Seda
dc.institutionauthorBostancı, Seda Hilmiye
dc.language.isoen
dc.publisherSymmetrion
dc.relation.ispartofSymmetry: Culture and Science
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectadvertising
dc.subjectbrand and logo
dc.subjectmarketing
dc.subjectSymmetry
dc.titleHOW DOES VISUAL SYMMETRY BECOME A MARKETING STRATEGY?
dc.typeArticle

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