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Toplam kayıt 9, listelenen: 1-9
The Analysis of Corporate Social Responsibility, Identification and Customer Orientation by Structural Equation Modelling and Artificial Intelligence
(Sage Publications India Pvt. Ltd, 2021)
When the successful businesses of today are examined, it is seen that the main factor in their success is the value they give to the customers rather than the production power. One of the most important factors in ensuring ...
The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
(2020)
Nostalgia is generally defined as a longing for the past, and from a marketing perspective it can be described as an emotion that drives the purchase behaviors of consumers. Companies have started to make use of the element ...
Study of Toe Framework with Content Analysis in the Use of Marketing Management
(2020)
The purpose of the study is to investigatehow the Technology-Organization-Environment(TOE) framework is usedin social sciences and to discuss how it can be used especially in the field of marketingmanagement. Within the ...
A Review of Turkish Research on Private Label Brand's
(2020)
The aim of this study is to examine the academic work done on private label brands in Turkey. Based on the academic publications database and a Google-based study with no time constraints, 29 research have been analyzed. ...
A Research on the Relationship of Firms' Social Media Performance Goals with Technology-Organization Environment Framework
(2021)
The study aims to analyze the success of the social media performance goals of the firms using the technology-organization-environment model. For this purpose, the social media goals of the firms are analyzed through ...
Reverse logistics in E-Retaling
(IGI Global, 2018)
Consumers mostly prefer internet for reasons such as accessing product immediately, convenience, time saving. However buying products without observing physically causes some troubles. This situation results in return of ...
The influence of openness to experience and nostalgia proneness on brand loyalty
(Emerald Group Publishing Ltd, 2018)
Purpose The purpose of this paper is to examine the joint effect of two composite characteristics -openness to experience (OE) and nostalgia proneness (NP) - on product involvement (PI) and whether brand loyalty (BL) is a ...
An Empirical Research on the Impact of the Perceptions of Female Employees About Corporate Social Responsibility on Their Organizational Commitment
(Springer-Verlag Singapore Pte Ltd, 2018)
[No Abstract Available]
The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey
(2021)
The purpose of this research is to determine the effects of materialism and hedonic shopping value onimpulse buying behavior and the effect of materialism on hedonic shopping value. The study sample wascomprised of students ...