Analysis of the Factors Affecting Consumer's Some Traditional Food Products Preferences by Multidimensional Scaling Method

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dc.contributor.authorOraman, Y.
dc.contributor.authorUnakitan, G.
dc.contributor.authorYilmaz, E.
dc.contributor.authorBasaran, B.
dc.date.accessioned2024-10-29T17:59:55Z
dc.date.available2024-10-29T17:59:55Z
dc.date.issued2011
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThe aim of this study is to evaluate consumer behaviour towards factors affecting purchase decision of some traditional food products and grouping those consumer attitudes. The original data was obtained from results of a survey conducted in 14 different districts in Tekirdag. The survey consisted of face-to-face interviews conducted within a total sample of 166 households randomly. In the study, multidimensional scaling analysis is used for evaluating the effective factors of consumer preferences for traditional products and grouping their preferences. It is found that taste, food safety and freshness have similar effects on consumer preferences for yogurt, molasses and noodles. Price has an important and positive loaded effect on other variables for the three products.
dc.identifier.endpage40
dc.identifier.issn1302-7050
dc.identifier.issn2146-5894
dc.identifier.issue1en_US
dc.identifier.startpage33
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14875
dc.identifier.volume8
dc.identifier.wosWOS:000453150700004
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherUniv Namik Kemal
dc.relation.ispartofJournal of Tekirdag Agriculture Faculty-Tekirdag Ziraat Fakultesi Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectmultidimensional scaling
dc.subjectyogurt
dc.subjectmolasses
dc.subjectnoodles
dc.subjectconsumer preferences
dc.titleAnalysis of the Factors Affecting Consumer's Some Traditional Food Products Preferences by Multidimensional Scaling Method
dc.typeArticle

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