Analysis of the Factors Affecting Consumer's Some Traditional Food Products Preferences by Multidimensional Scaling Method
Küçük Resim Yok
Tarih
2011
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Univ Namik Kemal
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this study is to evaluate consumer behaviour towards factors affecting purchase decision of some traditional food products and grouping those consumer attitudes. The original data was obtained from results of a survey conducted in 14 different districts in Tekirdag. The survey consisted of face-to-face interviews conducted within a total sample of 166 households randomly. In the study, multidimensional scaling analysis is used for evaluating the effective factors of consumer preferences for traditional products and grouping their preferences. It is found that taste, food safety and freshness have similar effects on consumer preferences for yogurt, molasses and noodles. Price has an important and positive loaded effect on other variables for the three products.
Açıklama
Anahtar Kelimeler
multidimensional scaling, yogurt, molasses, noodles, consumer preferences
Kaynak
Journal of Tekirdag Agriculture Faculty-Tekirdag Ziraat Fakultesi Dergisi
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
8
Sayı
1
