Green economics and strategies for business sustainability

Green economics focuses on creating an economic framework that promotes environmental sustainability while supporting economic growth and social equity. For businesses, adopting green economics involves implementing strategies that reduce environmental impact and enhance long-term viability. Companies can also invest in renewable energy sources, optimize supply chains to minimize carbon footprints, and integrate environmental, social, and governance (ESG) criteria into their business models. By prioritizing sustainability, businesses not only comply with increasingly stringent regulations but also attract eco-conscious consumers and investors, fostering a competitive edge in a market that values environmental responsibility and innovation. Green Economics and Strategies for Business Sustainability discusses the principles and practices necessary for businesses to thrive in an eco-conscious economy. It explores how integrating environmental considerations and economic decision-making can drive sustainable growth and profitability. Covering topics such as automation, green finance, and product adoption, this book is an excellent resource for business leaders and executives, sustainability consultants, environmental policymakers, academicians, researchers, entrepreneurs, small business owners, corporate social responsibility managers, students, educators, and more. © 2025 by IGI Global Scientific Publishing. All rights reserved.