Marketing Seafood Products in Marmara Sea: A Case Study Along The Coastal Strip in Istanbul Province

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dc.contributor.authorGungor, G.
dc.contributor.authorBenli, K.
dc.contributor.authorGungor, H.
dc.date.accessioned2024-10-29T18:00:09Z
dc.date.available2024-10-29T18:00:09Z
dc.date.issued2012
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractMarmara sea has a special characteristics due to migration route of very delicious and valuable fish species such as Atlantic bonito, Blue fish etc. Fish consumption is high amount in the Province of Istanbul where the central region of the business, tourism, culture, etc. because of the dense of population. The vast majority of fish caught in the Marmara Sea is supplied for sale in Istanbul. Bunedenle Istanbul Su Urunleri Hali Turkiye'nin suurunleri piyasasinda belirleyici roloynayan en buyuk hali niteligindedir. For this reason, Istanbul Seafood market is the biggest one that plays a decisive role in Turkey's seafood product market. Seafood products could be rapidly spoiled after fishing activities and so should be marketing as soon as possible to the consumers. The shortest and effective marketing channel should be chosen for marketing due to mentioned reason. The main objective of this research, is to determine the general structure of marketing seafood products in Istanbul Province. The consumers pay higher prices such as shrimp, turbot, bluefish etc. Unless because of in adequate cooperation between fisherman, they could not get satisfactory income. Mediators play important role and according to the calculations about marketing margins they could get only out of 20% of final price paid by the customers. Cooperative is considered the most useful model for Formun Ustuboth producers and consumers.
dc.identifier.endpage108
dc.identifier.issn1302-7050
dc.identifier.issn2146-5894
dc.identifier.issue3en_US
dc.identifier.startpage98
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14941
dc.identifier.volume9
dc.identifier.wosWOS:000503024500004
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isotr
dc.publisherUniv Namik Kemal
dc.relation.ispartofJournal of Tekirdag Agriculture Faculty-Tekirdag Ziraat Fakultesi Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectIstanbul
dc.subjectFishery
dc.subjectSocio-economic Structure
dc.subjectMarketing
dc.titleMarketing Seafood Products in Marmara Sea: A Case Study Along The Coastal Strip in Istanbul Province
dc.typeArticle

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