Marketing Seafood Products in Marmara Sea: A Case Study Along The Coastal Strip in Istanbul Province
Küçük Resim Yok
Tarih
2012
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Univ Namik Kemal
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Marmara sea has a special characteristics due to migration route of very delicious and valuable fish species such as Atlantic bonito, Blue fish etc. Fish consumption is high amount in the Province of Istanbul where the central region of the business, tourism, culture, etc. because of the dense of population. The vast majority of fish caught in the Marmara Sea is supplied for sale in Istanbul. Bunedenle Istanbul Su Urunleri Hali Turkiye'nin suurunleri piyasasinda belirleyici roloynayan en buyuk hali niteligindedir. For this reason, Istanbul Seafood market is the biggest one that plays a decisive role in Turkey's seafood product market. Seafood products could be rapidly spoiled after fishing activities and so should be marketing as soon as possible to the consumers. The shortest and effective marketing channel should be chosen for marketing due to mentioned reason. The main objective of this research, is to determine the general structure of marketing seafood products in Istanbul Province. The consumers pay higher prices such as shrimp, turbot, bluefish etc. Unless because of in adequate cooperation between fisherman, they could not get satisfactory income. Mediators play important role and according to the calculations about marketing margins they could get only out of 20% of final price paid by the customers. Cooperative is considered the most useful model for Formun Ustuboth producers and consumers.
Açıklama
Anahtar Kelimeler
Istanbul, Fishery, Socio-economic Structure, Marketing
Kaynak
Journal of Tekirdag Agriculture Faculty-Tekirdag Ziraat Fakultesi Dergisi
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
9
Sayı
3
