BULGUR TÜKETİMİ: GÜNEYDOĞU ANADOLU BÖLGESİ TÜKETİCİLERİNİN İNCELENMESİ
Yükleniyor...
Dosyalar
Tarih
2016-12
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Namık Kemal Üniversitesi,İktisadi ve İdari Bilimler Fakültesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Çok uzun tarihi geçmişe sahip olan bulgur geçmişte olduğu gibi günümüzde de hala sıkça tüketilen bir gıdadır. Bulgur Anadolu’da yöresel yemeklerde çoğu zaman yer bulabilen yarı hazır gıdadır. Güneydoğu Anadolu Bölgesi bulgur tüketiminin diğer bölgelere göre daha fazla olduğu düşünülmektedir. Bu çalışmada tüketicilerin bulgur tüketim şekilleri, bulgur tüketme nedenleri ve bulgur satın alma tercihini etkileyen değişkenler belirlenmeye çalışılmıştır. Bu amaçla hazırlanan anket güneydoğu Anadolu bölgesindeki 9 ilden 578 kişiye yüz yüze uygulanmıştır. Uygulama verileri istatistiki analizlere tabi tutulmuştur. Analizler sonucunda verilerin Cronbach’s Alpha güvenirlik değeri 0,829 bulunmuştur. Katılımcıların bulgur tüketim şekilleri, bulgur tüketme nedenleri ve bulgur tercihleri arasında demografik özelliklere anlamlı farklılıklar görülmüştür. Bulguru genç, eğitim seviyesi yüksek, gelir seviyesi yüksek ve kalabalık olmayan ailelerin diğerlerine göre daha az tükettiği görülmüştür. Market ve toptancılardan daha çok ambalajlı paketlerde alındığı görülmüştür.
Having a very long history, bulghur is a commonly consumed food today as it was in the past. Bulghur is half-convenience food which is a common ingredient of traditional meals. It is thought that the bulghur consumption of southeastern Anatolia region is more than the other regions' consumption. ın this work, the types of consumers' consumption the reasons of them for consuming bulghur and the variables effecting preference of buying bulghur are tried to determine. With this purpose, questionnaires prepared according to descriptive survey model have been performed face to face on 578 people from nine cities in the southeastern Anatolia region. Application data has been subject to statistical analysis. As a result of analysis, the Cronbach's Alpha credibility rate of data is found as 0,829. Meaningful differences have been seen among the ways of bulghur consumption, reasons for bulghur consumption and bulghur preferences of participants. It has been seen that bulghur is consumed less by young, highly educated, highly prosperous and small families than the other ones. It has been seen that it is purchuased from groceries and wholesalers mostly in bulk packages.
Having a very long history, bulghur is a commonly consumed food today as it was in the past. Bulghur is half-convenience food which is a common ingredient of traditional meals. It is thought that the bulghur consumption of southeastern Anatolia region is more than the other regions' consumption. ın this work, the types of consumers' consumption the reasons of them for consuming bulghur and the variables effecting preference of buying bulghur are tried to determine. With this purpose, questionnaires prepared according to descriptive survey model have been performed face to face on 578 people from nine cities in the southeastern Anatolia region. Application data has been subject to statistical analysis. As a result of analysis, the Cronbach's Alpha credibility rate of data is found as 0,829. Meaningful differences have been seen among the ways of bulghur consumption, reasons for bulghur consumption and bulghur preferences of participants. It has been seen that bulghur is consumed less by young, highly educated, highly prosperous and small families than the other ones. It has been seen that it is purchuased from groceries and wholesalers mostly in bulk packages.
Açıklama
International Congress of Management Economy And Policy, 26-27 Kasım 2016, İstanbul
Anahtar Kelimeler
Bulgur, bulgur tüketimi, Güneydoğu Anadolu, anket, tüketici, Bulghure, bulghure consumption, southeastern Anatolia, survey, consumer
Kaynak
Balkan Sosyal Bilimler Dergisi
