Marketing of Organic Food And Analysis of Consumer Attitude And Behavior Towards Organic Food

Basit Öğe Kaydı
dc.contributor.authorEti, Hasan Selçuk
dc.contributor.authorAzabağaoğlu, M.Ömer
dc.date.accessioned2024-10-29T17:55:24Z
dc.date.available2024-10-29T17:55:24Z
dc.date.issued2023
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThis study aims identifying the factors that may influence the consumers’ attitude and behaviour towards the consumption of organic produce. Judgemental sampling technique was followed in the research. 343 questionnaires were answered by people with EU classes of income working in 20 different institutions in İstanbul. According to the results of the logistic regression analysis, among the demographic variables, whether there are children in the family or not has a significance level of 0.10, whether there are children under the age of 6 in the family has a significance level of 0.5, and the variable of household income being between 5000-7000 TL has a significance level of 0.10. It has been determined that it is related to purchasing behavior. According to the results of the hypotheses created regarding company strategies among external factors, the effectiveness of the product's internal and external features and brand-related attitude on purchasing behavior was found to be significant at the 0.05 significance level. According to the results of these analyses, the factors that have a significant relationship with both purchasing and regular purchasing behavior are the presence of children under the age of 6 in the family, the internal and external characteristics of the product, the feature of having collectivist values and sensitivity to environmental issues. It is believed that this study will contribute to the development of the sector and to the fulfillment of the goal of sustainable development by determining the internal and external factors that are related to the consumption of organic produce in the domestic market.
dc.identifier.endpage528
dc.identifier.issn2651-5318
dc.identifier.issue2en_US
dc.identifier.startpage517
dc.identifier.trdizinid1219776
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1219776
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14005
dc.identifier.volume8
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of emerging economies and policy (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectConsumer Behavior
dc.subjectGreen Marketing
dc.subjectSustainable Marketing
dc.subjectMarketing of Organic Produce
dc.subjectEnvironmental Marketing
dc.titleMarketing of Organic Food And Analysis of Consumer Attitude And Behavior Towards Organic Food
dc.typeArticle

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