The role of green brands on achieving 2030 Sustainable Development Goals (2030 SDGs)

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dc.contributor.authorYildirim, Seda
dc.contributor.authorSevik, Neslihan
dc.contributor.authorKandpal, Vinay
dc.contributor.authorYildirim, Durmus Cagri
dc.date.accessioned2024-10-29T17:43:39Z
dc.date.available2024-10-29T17:43:39Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThe 2030 agenda has given many roles and responsibilities to individuals, governments, and private enterprises in the long term. To achieve a sustainable future, a great and responsive collaboration should be adapted. The rise of green brands and green enterprises gives people hope to achieving the 2030 SDGs. This study aims to explore the role of green brands on achieving the 2030SDGs and to give a brief framework for the link between green brands and the 2030SDGs. This study selected some green brands from different sectors. When considering green brands from industry of cosmetic, restaurant, tourism, electronic and fashion, it is seen that waste management, recycling, organic materials, sustainable trade, and environmental protection are determined as important factors for being a green brand; these factors also contribute 2030SDGs. Accordingly, green brands can be thought to be supportive of achieving 2030 SDGs in the long term. © 2024, IGI Global. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-1273-5.ch009
dc.identifier.endpage162
dc.identifier.isbn979-836931274-2
dc.identifier.isbn979-836931273-5
dc.identifier.scopus2-s2.0-85189131030
dc.identifier.startpage141
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-1273-5.ch009
dc.identifier.urihttps://hdl.handle.net/20.500.11776/12544
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofContemporary Management and Global Leadership for Sustainability
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.titleThe role of green brands on achieving 2030 Sustainable Development Goals (2030 SDGs)
dc.typeBook Chapter

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