The Consumers' Functional Food Trend: Market Orientation, Market Opportunities

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dc.contributor.authorOraman, Yasemin
dc.date.accessioned2022-05-11T14:45:13Z
dc.date.available2022-05-11T14:45:13Z
dc.date.issued2019
dc.departmentFakülteler, Ziraat Fakültesi, Tarım Ekonomisi Bölümü
dc.descriptionJoint Conference of 14th International Strategic Management Conference (ISMC) and 8th International Conference on Leadership, Technology, Innovation and Business (ICLTIBM) -- JUL 12-14, 2018 -- Prague, CZECH REPUBLIC
dc.description.abstractFunctional foods have become the corner stone of food innovation in the past few years. Functional foods presumably enable the consumer to lead a healthier life without changing eating habits. In this paper, it is aimed to analyse the approaches of different consumers, living in the city of Istanbul, towards a variety of functional foods, the socio - economic status of the families and their approaches to functional foods. Applying a face to face survey to 611 people living in Istanbul, their attitudes to functional foods were examined. Data obtained from those 611 questionnaires were analysed through the SPSS statistical packet program. Besides, multiple regression analysis is conducted to determine the impact of independent variables (motivators to consumers' healthy lifestyle, barriers to consumers' healthy lifestyle, attitude towards willingness to consume functional foods has a positive impact on functional food consumption, willingness to consume functional foods) on the dependent variable (functional food consumption). T-test and ANOVA is conducted to define if there is a significant difference between functional food consumption of consumers according to demographic variables. According to the results of the research, 73, 2 % of the consumers noted that they have had functional foods at least once before. Although the enhanced health benefits attracted consumers' attention, concerns on the artificial ingredients and effectiveness of the health benefits have formed negative attitudes towards functional products. Thus, understanding factors that influence consumers' perceptions and acceptances of functional food is essential for food industry in their new product development strategies making. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk
dc.identifier.doi10.15405/epsbs.2019.01.02.38
dc.identifier.endpage459
dc.identifier.issn2357-1330
dc.identifier.startpage446
dc.identifier.urihttps://doi.org/10.15405/epsbs.2019.01.02.38
dc.identifier.urihttps://hdl.handle.net/20.500.11776/9972
dc.identifier.volume54
dc.identifier.wosWOS:000527807000038
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthorOraman, Yasemin
dc.language.isoen
dc.publisherFuture Acad
dc.relation.ispartofJoint Conference Ismc 2018-Icltibm 2018 - 14th International Strategic Management Conference & 8th International Conference on Leadership, Technology, Innovation and Business Management
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectFunctional foods
dc.subjectprincipal component analysis
dc.subjectconsumer behaviour
dc.subjectnutritional habits
dc.subjectAttitudes
dc.subjectWillingness
dc.titleThe Consumers' Functional Food Trend: Market Orientation, Market Opportunities
dc.typeConference Object

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