Research on the Effect of Social Media Implementations for Improved Customer Relations and Services

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dc.contributor.authorHabiboglu, Ozge
dc.contributor.authorTurkyilmaz, Ceyda Aysuna
dc.contributor.authorYĆ¼ksel, Cenk Arsun
dc.contributor.authorPirtini, Serdar
dc.date.accessioned2025-04-06T12:18:05Z
dc.date.available2025-04-06T12:18:05Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Ɯniversitesi
dc.description.abstractThe primary motivation of this study is to examine the increase in social media usage and the primary reasons behind it. The effects of social media implementations (SMI) on customer relations and services have been investigated in this context. Data were collected from 195 firms operating in Turkey and analyzed using regression analysis. The findings revealed that Social Media Usage (SMU) is essential to customer relations and services. Additionally, it was found that SMIs have a positive impact on improving customer relationships and that the customer engagement initiatives (CEI) and social media strategies (SMS) implemented by firms are strongly associated with improved customer relations and services (ICRS). This research is expected to contribute to the literature by analyzing the effects of social media usage at the firm level.
dc.identifier.doi10.17494/ogusbd.1500838
dc.identifier.endpage805
dc.identifier.issn1302-9703
dc.identifier.issn2149-9047
dc.identifier.issue3
dc.identifier.startpage792
dc.identifier.trdizinid1278187
dc.identifier.urihttps://doi.org/10.17494/ogusbd.1500838
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1278187
dc.identifier.urihttps://hdl.handle.net/20.500.11776/16987
dc.identifier.volume25
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofEskişehir Osmangazi Ɯniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Ɩğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250406
dc.subjectSocial Media Usage of Firms
dc.subjectCustomer Relations and Services
dc.subjectSocial Media Implementation
dc.titleResearch on the Effect of Social Media Implementations for Improved Customer Relations and Services
dc.typeArticle

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