Examination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory

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dc.contributor.authorHabiboğlu, Özge
dc.contributor.authorÇelik, Zübeyir
dc.contributor.authorSağlam, Mehmet
dc.date.accessioned2024-10-29T17:43:30Z
dc.date.available2024-10-29T17:43:30Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThe present study examines the importance of consumer comments for continuance intention on the e-commerce sites they shop at based on social exchange theory (SET). In the conceptual model, the effect of consumer comments on continuance intention to shop online on the e-commerce site was investigated within the framework of sense of self-worth, reputation, reciprocity, propensity to trust, and satisfaction. A total of 226 valid questionnaires were collected from participants. SPSS 25 and Process Macro 4.0 were used for data analysis. The findings from this study show that consumers’ sense of self-worth affects reputation and reciprocity. These concepts affect shopping satisfaction on the e-commerce site, and satisfaction positively affects the continued intention to shop online on the e-commerce site. Also, the moderating role of propensity to trust in this relationship is not significant. As a result of the study, the findings were discussed, and theoretical and practical implications and future work directions were included. Copyright © 2024 Inderscience Enterprises Ltd.
dc.identifier.doi10.1504/IJEB.2024.137684
dc.identifier.endpage180
dc.identifier.issn1470-6067
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85189505501
dc.identifier.scopusqualityQ3
dc.identifier.startpage156
dc.identifier.urihttps://doi.org/10.1504/IJEB.2024.137684
dc.identifier.urihttps://hdl.handle.net/20.500.11776/12435
dc.identifier.volume19
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherInderscience Publishers
dc.relation.ispartofInternational Journal of Electronic Business
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectconsumer comments
dc.subjectcontinuance intention
dc.subjecte-commerce
dc.subjectelectronic commerce
dc.subjectonline shopping
dc.subjectSET
dc.subjectsocial exchange theory
dc.titleExamination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory
dc.typeArticle

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