The Analysis of Corporate Social Responsibility, Identification and Customer Orientation by Structural Equation Modelling and Artificial Intelligence

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dc.authorscopusid57205334117
dc.authorscopusid57194265151
dc.authorscopusid57316584200
dc.contributor.authorÖzhan, Şeniz
dc.contributor.authorÖzhan, Erkan
dc.contributor.authorYakar Pritchard, Gamze
dc.date.accessioned2022-05-11T14:10:28Z
dc.date.available2022-05-11T14:10:28Z
dc.date.issued2021
dc.departmentMeslek Yüksekokulları, Çorlu Meslek Yüksekokulu, Pazarlama ve Reklamcılık Bölümü
dc.departmentFakülteler, Çorlu Mühendislik Fakültesi, Bilgisayar Mühendisliği Bölümü
dc.description.abstractWhen the successful businesses of today are examined, it is seen that the main factor in their success is the value they give to the customers rather than the production power. One of the most important factors in ensuring customer satisfaction and loyalty is customer orientation (CO). In this study, it is aimed to investigate the perceived management and customer support for corporate social responsibility, the identification of the employees with the business and the customers and its effect on CO. Another aim of the study is to obtain a model that classifies employee–customer identification (ECI)-CO levels for employees by using artificial intelligence methods not used in previous studies. The research data were obtained from salesperson working in shopping malls in Istanbul. Hypothesis testing with structural equation modelling (SEM) has shown that perceived management and customer support for corporate social responsibility have an impact on employee identification with the business and customers. It has been observed that ECI affects CO, while organizational identification has no significant effect on CO. The structural equation modelling and artificial intelligence findings have empirically demonstrated that high accuracy practical classification models can be obtained and used to detect and solve different marketing problems. © 2021 Management Development Institute.
dc.identifier.doi10.1177/09722629211043956
dc.identifier.issn0972-2629
dc.identifier.scopus2-s2.0-85118235833
dc.identifier.scopusqualityQ3
dc.identifier.urihttps://doi.org/10.1177/09722629211043956
dc.identifier.urihttps://hdl.handle.net/20.500.11776/5409
dc.indekslendigikaynakScopus
dc.institutionauthorÖzhan, Şeniz
dc.institutionauthorÖzhan, Erkan
dc.language.isoen
dc.publisherSage Publications India Pvt. Ltd
dc.relation.ispartofVision
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectArtificial Intelligence
dc.subjectCorporate Social Responsibility
dc.subjectCustomer Orientation
dc.subjectEmployee–Customer Identification
dc.subjectOrganizational Identification
dc.subjectStructural Equation Modelling
dc.titleThe Analysis of Corporate Social Responsibility, Identification and Customer Orientation by Structural Equation Modelling and Artificial Intelligence
dc.typeArticle

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Scopus İndeksli Yayınlar Koleksiyonu
Çorlu Meslek Yüksekokulu Koleksiyonu
Çorlu Mühendislik Fakültesi Koleksiyonu