Exploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector

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dc.authorid0000-0003-4367-6652
dc.authorwosidYıldırım, Seda/R-8595-2019
dc.contributor.authorYıldırım, Seda
dc.contributor.authorAcaray, Ali
dc.contributor.authorAydın, Kenan
dc.date.accessioned2022-05-11T14:33:38Z
dc.date.available2022-05-11T14:33:38Z
dc.date.issued2017
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.description.abstractPurpose - The literature has shown that organizational culture influences job satisfaction in various industries such as tourism, banking and retail. As a result, investigating the impact of culture and organizational structure is a topic of growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on job satisfaction in banking firms. Design/methodology/approach - This study employed a survey methodology. Surveys were conducted in Istanbul, Turkey, with service industry employees of private banks and insurance companies. To measure the marketing culture, Webster's (1990) marketing culture model with 34 items was adopted. Six basic dimensions of service quality, interpersonal relationships, selling task, organization, internal communication and innovativeness were measured using the survey instrument. Job satisfaction was measured using the 20-item Minnesota Satisfaction Questionnaire on the following two dimensions: intrinsic satisfaction and extrinsic satisfaction. The data were analyzed with SmartPLS 2.0 and SPSS 21 programs. Findings - It was found that marketing culture had a significant and positive effect on job satisfaction. In particular, the marketing culture factors had a greater effect on extrinsic satisfaction in banking firms. In this regard, service quality, organization, selling task and innovativeness had a positive effect on extrinsic satisfaction. Originality/value - This study supports the argument that the concept of marketing culture is different from the market-oriented culture type. In addition, this study shows that marketing culture has a positive effect on job satisfaction in banking firms.
dc.identifier.doi10.1108/WJEMSD-01-2017-0001
dc.identifier.endpage162
dc.identifier.issn2042-5961
dc.identifier.issn2042-597X
dc.identifier.issue2en_US
dc.identifier.startpage151
dc.identifier.urihttps://doi.org/10.1108/WJEMSD-01-2017-0001
dc.identifier.urihttps://hdl.handle.net/20.500.11776/7846
dc.identifier.volume13
dc.identifier.wosWOS:000401177400005
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthorYıldırım, Seda
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofWorld Journal of Entrepreneurship Management and Sustainable Development
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectJob satisfaction
dc.subjectOrganizational culture
dc.subjectBanking sector
dc.subjectMarketing culture
dc.subjectOriented Organizational Culture
dc.subjectPerformance
dc.subjectCommitment
dc.subjectTurnover
dc.subjectModel
dc.titleExploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector
dc.typeArticle

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