The rise of the functional beverages market: Indicators post COVID-19 pandemic

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dc.contributor.authorYildirim, Seda
dc.contributor.authorYildirim, Durmus Cagri
dc.contributor.authorEsen, Ömer
dc.date.accessioned2024-10-29T17:43:39Z
dc.date.available2024-10-29T17:43:39Z
dc.date.issued2024
dc.departmentTekirdağ Namık Kemal Üniversitesi
dc.description.abstractThe COVID-19 pandemic has brought significant changes to people's lifestyles all over the world. Even after the pandemic, many people continue to maintain a healthy lifestyle. As a result, healthy food and drinks have become more popular and are driving consumer preferences in the food and beverage market. It is essential for a healthy lifestyle to consume healthy drinks that are affordable for everyone. In this point, functional foods and beverages have gained significant value. This study investigates the global functional beverage market trends before and after the pandemic. In addition, the study aims to provide a comprehensive analysis of how consumer preferences are changing in response to the trend of functional beverages. It is aimed to give an economic and marketing approach for the rise of functional beverage market. © 2024, IGI Global. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-2149-2.ch019
dc.identifier.endpage368
dc.identifier.isbn979-836932150-8
dc.identifier.isbn979-836932149-2
dc.identifier.scopus2-s2.0-85196345564
dc.identifier.startpage350
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-2149-2.ch019
dc.identifier.urihttps://hdl.handle.net/20.500.11776/12547
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofEconomics and Environmental Responsibility in the Global Beverage Industry
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.titleThe rise of the functional beverages market: Indicators post COVID-19 pandemic
dc.typeBook Chapter

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