Attitudes of university students voters towards political messages in social media (Book Chapter)

Abstract

In recent years, social media has become one of the most important political marketing tools. The aim of the research is to determine how university students voting have attitudes towards political messages run across several different social media channels. Undergraduate students in Tekirdag Central Campus of Namik Kemal University are generating the population of the study. In this research, sample was not taken. Questionnaire form was used as data collecting tool. Data obtained through questionnaire forms were presented as descriptive statistics (frequency, percentage, mean, standard deviation). For differences between group means, T-test and One-way ANOVA were implemented. It was concluded that messages with political content in social media had intensifier effects on present preferences of university student voters and had directive effects on indecisive students. Twitter users had more negative attitudes towards messages with political content in social media. © 2018, IGI Global.