Bölüm "Meslek Yüksekokulları, Çorlu Meslek Yüksekokulu, Pazarlama ve Reklamcılık Bölümü" WoS İndeksli Yayınlar Koleksiyonu için listeleme
Toplam kayıt 3, listelenen: 1-3
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The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
(2020)Nostalgia is generally defined as a longing for the past, and from a marketing perspective it can be described as an emotion that drives the purchase behaviors of consumers. Companies have started to make use of the element ... -
An Empirical Research on the Impact of the Perceptions of Female Employees About Corporate Social Responsibility on Their Organizational Commitment
(Springer-Verlag Singapore Pte Ltd, 2018)[No Abstract Available] -
The influence of openness to experience and nostalgia proneness on brand loyalty
(Emerald Group Publishing Ltd, 2018)Purpose The purpose of this paper is to examine the joint effect of two composite characteristics -openness to experience (OE) and nostalgia proneness (NP) - on product involvement (PI) and whether brand loyalty (BL) is a ...