Kurum Yazarı "Cavlak, Neslihan" Scopus İndeksli Yayınlar Koleksiyonu İçin Listeleme
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The role of big data in digital marketing
Cavlak, Neslihan; Cop, Ruziye (IGI Global, 2021)Consumers perform their activities through digital channels more often as a result of technological advancements where those advancements also allow marketers to reach excessive information about consumers, store them, and ... -
Social exclusion and poverty: EU 2020 objectives and Turkey
Günaydın, Davuthan; Cavlak, Hakan; Cavlak, Neslihan (IGI Global, 2015)In this chapter The EU's 2020 Objectives concerning social exclusion and poverty and Turkey's vision on social exclusion and poverty based on tenth development plan and Justice and Development Party's 2023 vision is dealt. ...