Kurum Yazarı "Özhan, Şeniz" WoS İndeksli Yayınlar Koleksiyonu İçin Listeleme
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The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
Özhan, Şeniz; Talih Akkaya, Duygu (2020)Nostalgia is generally defined as a longing for the past, and from a marketing perspective it can be described as an emotion that drives the purchase behaviors of consumers. Companies have started to make use of the element ... -
An Empirical Research on the Impact of the Perceptions of Female Employees About Corporate Social Responsibility on Their Organizational Commitment
Özhan, Şeniz; Altuğ, Nevin; Koldere Akın, Yasemin; Akkaya, Duygu Talih (Springer-Verlag Singapore Pte Ltd, 2018)[No Abstract Available] -
The influence of openness to experience and nostalgia proneness on brand loyalty
Özhan, Şeniz; Altuğ, Nevin; Deniz, Eylem (Emerald Group Publishing Ltd, 2018)Purpose The purpose of this paper is to examine the joint effect of two composite characteristics -openness to experience (OE) and nostalgia proneness (NP) - on product involvement (PI) and whether brand loyalty (BL) is a ...