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The Firms' Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector
(Elsevier Science Bv, 2011)
This study analyzes the ABC the food industry in Fast-Moving Consumer Goods (FMCG) sector in Turkey by the Michael Porter's Five Forces Analysis. In this study Michael Porter's Five Forces Model adapted for the food industry. ...
Analysis of Customer Expectations after the Recession: Case of Food Sector
(Elsevier Science Bv, 2011)
The main object of this paper was analyzing consumer expectation of food sector after the 2008 world economic crisis. Consumer expectations were evaluate using the theory of reasoned behavior. Consumer attitude towards ...