Kurum Yazarı "Talih Akkaya, Duygu" İçin Listeleme
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The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey
Özhan, Şeniz; Açan, Bora; Talih Akkaya, Duygu (2021)The purpose of this research is to determine the effects of materialism and hedonic shopping value onimpulse buying behavior and the effect of materialism on hedonic shopping value. The study sample wascomprised of students ... -
A Review of Turkish Research on Private Label Brand's
The aim of this study is to examine the academic work done on private label brands in Turkey. Based on the academic publications database and a Google-based study with no time constraints, 29 research have been analyzed. ...