Oraman, YaseminUnakıtan, Gökhan2022-05-112022-05-1120100367-0244https://doi.org/10.1080/03670244.2010.524105https://hdl.handle.net/20.500.11776/9932This article examines the influences on the purchasing decisions of fruit and vegetable consumers and presents findings from a survey conducted with 385 respondents living in urban areas in Istanbul, Turkey. It uses a binary logistic model to estimate factor effects in organic fruit and vegetable purchasing in Turkey. The results indicate that concern for human health and safety is a key factor that influences consumer preferences for organic food. Findings will help organic product suppliers understand the key factors influencing consumer purchasing and consumption behaviors.en10.1080/03670244.2010.524105info:eu-repo/semantics/closedAccesslogistic modelorganic fruit and vegetableconsumer concernsfactor analysisPrincipal Component AnalysisFood-ConsumptionAttitudesArticle496452466Q4WOS:0002838775000032-s2.0-7814937928121888573Q2