Eti, Hasan Selcuk2024-10-292024-10-2920241305-5577https://doi.org/10.17233/sosyoekonomi.2024.01.01https://search.trdizin.gov.tr/tr/yayin/detay/1224188https://hdl.handle.net/20.500.11776/14568This study aimed to examine the effects of the antecedents of the theory of planned behaviour and environmental concern on green purchase intention. It also examines the mediating role of attitude and the moderating roles of generation and culture in these relationships. Using an online survey, the study collected primary data from 446 international students at Tekirdag Namik Kemal University. As a result of structural equation modelling, it was determined that attitude, subjective norms, perceived behavioural control and environmental concern increased green purchase intention. In addition, it was determined that attitude partially mediated the relationship between environmental concern and green purchase intention and that this relationship was stronger in Western culture.en10.17233/sosyoekonomi.2024.01.01info:eu-repo/semantics/openAccessGreen ConsumptionEnvironmental ProblemsTheory of Planned BehaviourMediated Moderation ModelArticle32591130N/AWOS:0011578694000052-s2.0-851920067621224188N/A