ORGANIZATIONAL AWARENESS AND MARKETING PREFERENCES OF MEMBERS OF AGRICULTURAL PRODUCER ORGANIZATION: THE CASE OF TURKEY

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dc.contributor.authorSaglam, Ugur
dc.contributor.authorErbas, Nizamettin
dc.contributor.authorInan, I. . Hakki
dc.date.accessioned2024-10-29T18:00:16Z
dc.date.available2024-10-29T18:00:16Z
dc.date.issued2023
dc.departmentTekirdağ Namık Kemal Üniversitesien_US
dc.description.abstractThis paper reviews the organizational awareness and marketing preferences of members of producer organizations in agriculture. The main material of this research consisted of surveys applied to 360 producers determined via the Proportional Sampling Method in Usak province, Turkey. According to the research results, each of the producers was a member of at least one Producers' Organization (PO). 59.1% of producers were interested in the PO, and 33.6% of them think that crops should be marketed by the Agricultural Development Cooperative. The ratio of member producers marketing their products through the POs was 19.7%. Only 38.4% of members were satisfied with the selling price of products. The POs in the region were generally successful, and the most successful one was also the Agricultural Development Cooperative with 72.3%. In the study, marketing prices, satisfaction with being a member of the POs, and satisfaction with the organizational management variables were tested by the Chi-square, and it was viewed that there was no significant difference among them. The study is important in increasing the effectiveness of the POs in all areas of agriculture and improving the organizational awareness of their members.en_US
dc.identifier.endpage700en_US
dc.identifier.issn2284-7995
dc.identifier.issn2285-3952
dc.identifier.issue1en_US
dc.identifier.startpage691en_US
dc.identifier.urihttps://hdl.handle.net/20.500.11776/14965
dc.identifier.volume23en_US
dc.identifier.wosWOS:000989840300071en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherUniv Agronomic Sciences & Veterinary Medicine Bucharest - Usamven_US
dc.relation.ispartofScientific Papers-Series Management Economic Engineering in Agriculture and Rural Developmenten_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectmarketingen_US
dc.subjectmembers and membershipen_US
dc.subjectorganizational awarenessen_US
dc.subjectproducer organizationsen_US
dc.subjectvariablesen_US
dc.titleORGANIZATIONAL AWARENESS AND MARKETING PREFERENCES OF MEMBERS OF AGRICULTURAL PRODUCER ORGANIZATION: THE CASE OF TURKEYen_US
dc.typeArticleen_US

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