Yazar "Oraman, Yasemin" seçeneğine göre listele

Listeleniyor 1 - 17 / 17
  • Küçük Resim
    Öğe
    Analysis of Customer Expectations after the Recession: Case of Food Sector
    (Elsevier Science Bv, 2011) Azabağaoğlu, Mecit Ömer; Oraman, Yasemin
    The main object of this paper was analyzing consumer expectation of food sector after the 2008 world economic crisis. Consumer expectations were evaluate using the theory of reasoned behavior. Consumer attitude towards particular food products were analyzed with respect to product features, effect of the reference group, past behavior and behavioral intention variables. Variables which influencing consumers' purchase intention test with GLM model. Original data of the study collected from three provinces, in Istanbul, Ankara and Izmir, from 417 face to face interviews with consumers. The research model for the study indicate that respondent's attitude toward the particular food product had influence on their purchase intention. With other variables in the model, price was not statistically significant as a determinant of purchase intention. After the 2008 global economic crisis, surveys on food shopping behavior indicates consumer tend to decrease food expenditure, prefer cheaper brands and cheaper retailers. In contrast, our research outcomes show that consumer attitudes turn to normal as before 2008. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference
  • Küçük Resim
    Öğe
    Analysis of Factors Influencing Organic Fruit and Vegetable Purchasing in Istanbul, Turkey
    (Taylor & Francis Inc, 2010) Oraman, Yasemin; Unakıtan, Gökhan
    This article examines the influences on the purchasing decisions of fruit and vegetable consumers and presents findings from a survey conducted with 385 respondents living in urban areas in Istanbul, Turkey. It uses a binary logistic model to estimate factor effects in organic fruit and vegetable purchasing in Turkey. The results indicate that concern for human health and safety is a key factor that influences consumer preferences for organic food. Findings will help organic product suppliers understand the key factors influencing consumer purchasing and consumption behaviors.
  • Küçük Resim
    Öğe
    Analysis of the Factors Affecting Consumer’s Some Traditional Food Products Preferences by Multidimensional Scaling Method
    (Namık Kemal Üniversitesi, Ziraat Fakültesi, 2011) Oraman, Yasemin; Unakıtan, Gökhan; Yılmaz, Emine; Başaran, Burçin
    The aim of this study is to evaluate consumer behaviour towards factors affecting purchase decision of some traditional food products and grouping those consumer attitudes. The original data was obtained from results of a survey conducted in 14 different districts in Tekirdag. The survey consisted of face-to-face interviews conducted within a total sample of 166 households randomly. In the study, multidimensional scaling analysis is used for evaluating the effective factors of consumer preferences for traditional products and grouping their preferences. It is found that taste, food safety and freshness have similar effects on consumer preferences for yogurt, molasses and noodles. Price has an important and positive loaded effect on other variables for the three products.
  • Küçük Resim
    Öğe
    Consumer Food Safety Knowledge, Practices and Differences in Behaviors in Thrace Region of Turkey
    (Ankara Univ, Fac Agr, 2015) Yılmaz, Emine; Oraman, Yasemin; Unakıtan, Gökhan; İnan, İsmail Hakkı
    In this study, the expectations of individuals living in urban and rural regions of Thrace Region of Turkey were investigated by considering the level of knowledge and behaviour of those individuals about parameters, consumptive habits and food safety while they are buying food products. This study has been conducted in Thrace Region by face to face survey with 770 individuals who have an effective say in the decision of food consumption within the family. The factors affecting the consumers in being knowledgeable about food safety were analyzed with Logit model. Based on analyses results, the variables of gender, town-city and education were determined as statistically significant and coherent with the expectations of coefficients of slope. F-1 group (consciousness of food content, appropriate preparation and buying consciously) and F-3 group (quality and cost) have been determined as statistically significant.
  • Küçük Resim Yok
    Öğe
    Consumer Responses to Pesticide Residues in Fruit and Vegetables
    (Scibulcom Ltd, 2011) Oraman, Yasemin
    This study examines the impact of the presence of pesticide residues in fruit and vegetables on consumers concerns. Concern regarding pesticide use is a major issue for consumers. The study also examines the relationship between socioeconomic factors and consumer concerns about pesticide use. In this study, an ordered probit model is employed. Data collected from a consumer sample (n=430) in Tekirdag are analysed with the objective of gaining a better understanding of consumer responses to pesticide residues. The results of the ordered probit econometric model that analyses the influence of socioeconomic and demographic characteristics of respondents on pesticide residue concern ratings indicate that these concerns are influenced by the trustworthiness of the farmer, gender, education, and location of residence. The results indicate that female consumers are likely to be more concerned about pesticide residues than male consumers. In addition, marginal effects were calculated to assess the influence of various socioeconomic and attitudinal variables on the likelihood that a consumer would be concerned for pesticide residues.
  • Küçük Resim
    Öğe
    Consumers Food Scares and Trust: A Thrace Region Study
    (Scibulcom Ltd, 2012) Oraman, Yasemin; Yılmaz, E.; İnan, İsmail Hakkı
    Turkish consumers concern about food-safety issues has risen considerably in the past decades. Examples are H5N1 avian influenza, BSE crisis, outbreaks of food-poisonings caused by pathogens. The goal of this study was to determine first and foremost what consumers in particular think and feel about food scares. A regional survey based on probabilistic area sampling was conducted in 3 provinces (Edirne, Tekirdag and Kirklareli) on a total of 770 respondents (385 respondents in urban and 385 respondents in rural areas) via face-to-face, in-home interview. A Likert-type scale was used to evaluate each of the questions. In addition, this result was supported by principal component analysis (PCA), a K-means cluster analysis (CA) and descriptive statistical analysis which respondents evaluated feel and thinks on food scares. Results show that the level of trust in information is generally high, health authorities and doctors the most reliable sources of information within the Thrace region. This paper provides an unique insight into a wide range of Turkey food scares (e.g. microbiological, contaminants, animal disease-related) and Turkey policy-makers responses to such food scares.
  • Küçük Resim Yok
    Öğe
    Factors determining customers' shopping behaviour of food products through e-commerce: A case study
    (Peter Lang AG, 2017) Turan, D. Ç.; Oraman, Yasemin
    [No abstract available]
  • Küçük Resim
    Öğe
    Gıda ürünlerine ilişkin tüketici davranışı dinamiklerinin belirlenmesi: "Trakya örneği"
    (Namık Kemal Üniversitesi, Ziraat Fakültesi, 2009) Yılmaz, Emine; Oraman, Yasemin; İnan, İsmail Hakkı
    Araştırmada Trakya bölgesinde bulunan Tekirdağ, Kırklareli ve Edirne illerinde ve ayrıca kentsel ve kırsal kesimde yaşayan tüketicilerin gıda ürünlerine ilişkin davranış dinamikleri belirlenmiştir. Çalışma Trakya bölgesinde (Tekirdağ, Edirne, Kırklareli) kentsel (385 kişi) ve kırsal kesimde (385 kişi) olarak ailede gıda tüketim kararında etkili olan bireylerle toplam 770 kişi ile yüz yüze görüşülerek yapılmıştır. Çalışmada Trakya bölgesinde kentsel ve kırsal kesimde yaşayan bireylerin gıda ürünü satın alırken dikkate aldıkları faktörler çok değişkenli varyans analizi (Manova), t- testi, Faktör analizi yardımıyla değerlendirilmiştir. Araştırma sonuçlarına göre, Trakya bölgesindeki köylerde ve kentlerde yaşayan tüketicilerin gıda alışverişinde dikkate aldıkları faktörlerin önem derecelendirmelerinde istatistikî yönden anlamlı farklar ortaya çıkmıştır. Kentsel ve kırsal alandaki tüketicileri en çok “deli dana ve kuş gribi” hastalıklarının endişelendirdiği görülmüştür.
  • Küçük Resim
    Öğe
    Measuring Employee Expectations in a Strategic Human Resource Management Research: Job Satisfaction
    (Elsevier Science Bv, 2011) Oraman, Yasemin; Unakıtan, Gökhan; Selen, Ufuk
    The main objective of the research is to examine employee job satisfaction in a strategic human resource management research with a model of job satisfaction in the Research and Development (R&D) industry should consist of work-related factors such getting pay for overtime, giving employees more authority, the possibility of getting promotion in the workplace, employees' participation in decision-making processes and sensitivity of management towards problems at work. The data gained from employees of the firm are analyzed by using OLS regression model. All variables have a positive effect over job satisfaction. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference
  • Küçük Resim Yok
    Öğe
    Role of packaging in sales of industrial foodstuffs
    (Peter Lang AG, 2017) Oraman, Yasemin; Turan, D. Ç.
    [No abstract available]
  • Küçük Resim
    Öğe
    Tarımsal Üretimde Kadınların Karar Alma Süreçlerine Katılımı ve Kooperatiflerden Beklentileri
    (Namık Kemal Üniversitesi, 2019) Yılmaz, Emine; Özdemir, Gülen; Oraman, Yasemin; Unakıtan, Gökhan; Konyalı, Sema
    Kırsal kesimde kadınların rolleri ve işlevleri oldukça önemli olmasına rağmen birçok alanda ücretsiz aile işçisi olarak çalışmaktadırlar. Kadınlar bir yandan günlük rutin ev işleri yaparken, diğer taraftan el sanatları ve tarımsal üretim gibi gelir getirici işler yaparak aile bütçesine katkı sağlamaktadır ancak aile içinde ve üretimle ilgili alınan kararlara etkin olarak katılamamaktadır. Araştırma Tekirdağ ili merkeze bağlı 55 köyde yaşayan 255 kadını kapsamaktadır. Araştırma, çeşitli yazılı kaynaklardan ve alandan toplanan özgün verilerden yararlanılarak hazırlanmıştır. Araştırmaya katılan kırsal kadınlara anket uygulanarak, öğrenim durumu, aile yapısı, gelir kaynaklarının neler olduğu, sosyal güvence durumları, aile içi kararlara katılımları gibi konular incelenmiştir. Araştırmada elde edilen sonuçlara göre, ankete katılan kadınların %60.8’i ilkokul mezunudur. Kadınlar, bitkisel üretimde çapalama ve ekim-dikim; hayvansal üretimde süt sağımı gibi üretimin her aşamasına katılmaktadır. Kadınlar en çok ailede giyim eşyalarının satın alınmasına (%40.4) karar vermektedir. Eşlerin birlikte karar verdiği konuların başında ise sahip olunmak istenen çocuk sayısı (%82.3) gelmektedir. Araştırmada elde edilen sonuçlarda aile içinde alınan ekonomik ve sosyal kararlarda etkili olan kişi genelde aile reisi olmaktadır. Araştırmada kırsal alanda yaşayan kadınların kooperatiflerden beklentilerini konumlandırmak üzere yapılan çok boyutlu ölçekleme (ÇBÖ) analizinden yararlanılmıştır. Araştırmada kırsal kesimdeki kadınların kooperatif ortaklığındaki önceliklerinin tarımsal girdi temini ve ürünlerini pazarlayabilmek olduğu belirlenmiştir.
  • Küçük Resim
    Öğe
    Tarımın Finansmanında; Tarımsal İşletmelerin, Organize Tarım Kredi Kaynaklarından Kredi Kullanımları İle Sosyo-Ekonomik Yapıları Arasındaki İlişki: Edirne Bölgesi Örneği
    (2016) Erdaş, Hüseyin; Oraman, Yasemin
    Bu çalışmada Edirne bölgesindeki tarımsal işletme sahiplerinin kredi kullanım özelikleri ve nedenleri ortaya konularak, tarımsal işletmelerin nasıl desteklenmesi gerektiği ve tarımsal kredilerden nasıl yararlanılması gerektiği amaçlanmıştır. Araştırmaya ait orijinal veriler Edirne Bölgesinde dokuz ilçede 380 tarımsal işletme sahibi ile yüz yüze görüşülerek anket çalışması yoluyla elde edilen bilgilerden oluşturulmuştur. Saha araştırmasında elde edilen verilerin analizinde Lojistik Regresyon yönteminden yararlanılmıştır. Tüm saha araştırmalarından elde edilen bulgulara ve izlenimlere göre tarımın devlet tarafından yeterli miktarda desteklenmediği ve bunun sonucu olarak tarımsal işletme sahiplerinin %64,2'sinin organize olmuş tarımsal kredi kaynaklarından kredi kullanarak tarımsal işletmelerini finanse ettikleri tespit edilmiştir. Elde edilen bulgular ışığında tarımsal işletme sahiplerinin tasarruflarının artması tarımsal kredi kullanımlarını düşürürken, tarımsal giderlerinin artması ve tarımsal kuruluşlara üye olmaları ise organize olmuş tarımsal kredi kaynaklarından kredi kullanım oranlarını arttırmaktadır. Bu sonuçlardan hareketle, Türkiye'de tarımın devlet tarafından daha fazla desteklenmesi gerektiği ortaya çıkmaktadır. Ayrıca tarımsal işletme sahiplerinin tarımsal kredi kullanarak sağladıkları finansmanlarının da mutlaka azaltılması öngörülmektedir. Tarımsal işletmelerin tarımsal girdilerinin daha fazla desteklenmesi ve tasarruflarının arttırılması için üretim planlarının oluşturulması ve gelirlerinin arttırılması gerekmektedir. Tarımsal girdilerin üretimdeki maliyetlerinin düşürülmesi için ise işletmeler arasında örgütlenmeyi arttırarak öz sermayelerinin güçlendirilmesi sağlanmalıdır.
  • Küçük Resim
    Öğe
    The Consumers' Functional Food Trend: Market Orientation, Market Opportunities
    (Future Acad, 2019) Oraman, Yasemin
    Functional foods have become the corner stone of food innovation in the past few years. Functional foods presumably enable the consumer to lead a healthier life without changing eating habits. In this paper, it is aimed to analyse the approaches of different consumers, living in the city of Istanbul, towards a variety of functional foods, the socio - economic status of the families and their approaches to functional foods. Applying a face to face survey to 611 people living in Istanbul, their attitudes to functional foods were examined. Data obtained from those 611 questionnaires were analysed through the SPSS statistical packet program. Besides, multiple regression analysis is conducted to determine the impact of independent variables (motivators to consumers' healthy lifestyle, barriers to consumers' healthy lifestyle, attitude towards willingness to consume functional foods has a positive impact on functional food consumption, willingness to consume functional foods) on the dependent variable (functional food consumption). T-test and ANOVA is conducted to define if there is a significant difference between functional food consumption of consumers according to demographic variables. According to the results of the research, 73, 2 % of the consumers noted that they have had functional foods at least once before. Although the enhanced health benefits attracted consumers' attention, concerns on the artificial ingredients and effectiveness of the health benefits have formed negative attitudes towards functional products. Thus, understanding factors that influence consumers' perceptions and acceptances of functional food is essential for food industry in their new product development strategies making. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk
  • Küçük Resim
    Öğe
    The Evaluation of the Students' Attitudes and Behavior Towards Fast Food Consumption
    (Latvia Univ Life Sciences & Technologies, 2019) Tengiz, Zehra Meliha; Oraman, Yasemin
    People have different lifestyles that cause different needs and desires. Lifestyles influence people's purchasing behavior. Conditions affecting lifestyles, such as long working hours, short break times, lack of cooking time and no cooking place for employees and students have an impact on changing their eating habits. This situation has led consumers to prefer products that can be consumed faster. University students are considered as significant customer potential by fast food sector. The purpose of this study was to determine whether there is a relationship between the lifestyle and the reasons for choosing fast food of university students. The data were collected by conducting a survey with 347 students in Tekirdag Namik Kemal University. The data was analyzed statistically in terms of descriptive and inferential statistics. In this direction, factors related to fast food consumption are 4 factors (product features, space, accessibility, personal satisfaction) and lifestyles are collected under 6 factors (thinkers, experiencers, achievers, believers, innovators, makers). The relationship's existence is explained by using factor scores calculated by factor analysis in a multiple regression model. According to research findings, product features variable is effective in choosing fast food products by Thinkers. Accessibility variable is affective in choosing fast food products by people who have Experiencers lifestyle; space and personal satisfaction are affective on Achievers. Product features and space are affective in choosing fast food products by Innovators. When the findings are generally evaluated; the effects of lifestyle on the causes of fast food consumption seem to be significant.
  • Küçük Resim
    Öğe
    The Firms' Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector
    (Elsevier Science Bv, 2011) Oraman, Yasemin; Azabağaoğlu, Mecit Ömer; İnan, İsmail Hakkı
    This study analyzes the ABC the food industry in Fast-Moving Consumer Goods (FMCG) sector in Turkey by the Michael Porter's Five Forces Analysis. In this study Michael Porter's Five Forces Model adapted for the food industry. The analysis can provide insight into both enterprise online and offline competitive environments. As a result of this paper, the threat of new entrants into the FMCG is low because it requires huge capital investments in order to be competitive and to establish a brand name. In developing international strategy, the business marketer must first assess the globalization potential of the industry. It is driven by market economics, environmental and competitive conditions.
  • Küçük Resim
    Öğe
    Women's Contribution to Decision Making Processes in Agricultural Production and Their Expectation From Cooperatives
    (Univ Namik Kemal, 2019) Yılmaz, Emine; Özdemir, Gülen; Oraman, Yasemin; Unakıtan, Gökhan; Konyalı, Sema
    Although the roles and functions of women are very important in rural places, they work as unpaid family workers in many areas. On the one hand, women carry out the daily chores; on the other hand, they contribute to the family budget by doing profitable works such as handcrafts and agricultural production. However, they do not contribute effectively to decisions made in the family or about production. The research includes 255 women living in 55 villages in Tekirdag. The research has been prepared with data obtained from various written sources and from authentic data collected from the area. Through the questionnaire method done to rural women within the scope of the research, subjects such as rural family structure and education level of women, income sources, and contribution to decisions on agricultural production were examined. According to the results of the study, 60.8% of women who took part in the questionnaire are primary school graduates. Women contribute to every level of production by ploughing and planting in plant production; and milking animals in animal production. Women mostly decide on the purchase (40.4%) of clothes in the family. The subject that couples decide together (82.3%) is primarily on how many children they would have. According to the results of the study, the patriarch of the family is generally the effective on making on financial and social decisions. The research employs multi-dimensional scaling (MDS) analysis in order to position women's expectations from cooperatives. The study has determined that women's priorities in cooperative partnership are input supply and marketing their products.
  • Küçük Resim
    Öğe
    Work motivation and job satisfaction dynamics of textile employees
    (Academic Journals, 2011) Oraman, Yasemin
    The main objective of the research is to evaluate the effective dynamics of work motivation and job satisfaction of textile employees. It analyzes the effectiveness of psycho-social, economic, organizational and managerial tools over individuals' motivation in terms of maintaining the motivation and job satisfaction of the employees in the business. The data gained from employees of a textile enterprise in Tekirdag are analyzed by using factor analysis (Principal Components with Varimax Rotation) and a regression model. As a result, economics tools by employee is positively and significantly (p=0.001) related to the level of motivation increase perceived by the employee. Second regression model plays an important role in determining the level of job satisfaction except economic and psychosocial tools and has a positive effect on increasing employee motivation with implementations carried out to increase employee satisfaction at work.