ORCID "11743" Balkan Sosyal Bilimler Dergisi için listeleme
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SEGMENTATION OF FEMALE APPAREL MARKET THROUGH CONSUMER DECISION-MAKING STYLES
Yıldırım, Seda; Aydın, Kenan; Ustaahmetoğlu, Erol (Namık Kemal Üniversitesi,İktisadi ve İdari Bilimler Fakültesi, 2016)The market of women apparel is in a quite growing trend todays. So this big market has a great competition and businesses try to catch customer and get customer loyalty. But businesses should know how women make buying ...