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Toplam kayıt 6, listelenen: 1-6
The Analysis of Corporate Social Responsibility, Identification and Customer Orientation by Structural Equation Modelling and Artificial Intelligence
(Sage Publications India Pvt. Ltd, 2021)
When the successful businesses of today are examined, it is seen that the main factor in their success is the value they give to the customers rather than the production power. One of the most important factors in ensuring ...
The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
(2020)
Nostalgia is generally defined as a longing for the past, and from a marketing perspective it can be described as an emotion that drives the purchase behaviors of consumers. Companies have started to make use of the element ...
A Review of Turkish Research on Private Label Brand's
(2020)
The aim of this study is to examine the academic work done on private label brands in Turkey. Based on the academic publications database and a Google-based study with no time constraints, 29 research have been analyzed. ...
The influence of openness to experience and nostalgia proneness on brand loyalty
(Emerald Group Publishing Ltd, 2018)
Purpose The purpose of this paper is to examine the joint effect of two composite characteristics -openness to experience (OE) and nostalgia proneness (NP) - on product involvement (PI) and whether brand loyalty (BL) is a ...
An Empirical Research on the Impact of the Perceptions of Female Employees About Corporate Social Responsibility on Their Organizational Commitment
(Springer-Verlag Singapore Pte Ltd, 2018)
[No Abstract Available]
The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey
(2021)
The purpose of this research is to determine the effects of materialism and hedonic shopping value onimpulse buying behavior and the effect of materialism on hedonic shopping value. The study sample wascomprised of students ...